With Chanel pairing trainers and couture gowns, Prada showcasing stripy footless sports socks on the catwalk and a printed sweatshirt being the garment-du-jour for several seasons, the proliferation of sports influences in fashion hasn’t been this big since the 90s.
Chanel Couture SS14
Street style blogs are exploding with high-tops, rucksacks and baseball caps and chief Twitter faces Cara Delevigne, Rita Ora and Miley Cyrus are regularly spotted in logoed attire. In fact fashion’s current obsession with the decade that redefined sportswear may well have nearly reached its summit, but not before this week’s collaboration causes a veritable shopping storm.
High street giant Topshop has teamed up with sportswear stalwart Adidas Originals to give us a 20-piece collection that blends slouchy shapes with vibrant prints. Incorporating the brand’s iconic signatures, such as the triple stripe and logo motif, Topshop has infused tracksuits, shorts and sweaters with a dose of fashion magic. In store this Thursday (March 20th) the collection is causing a buzz in style circles with the high-tops in particular attracting a flood of attention. Check out the below images from the campaign. Let the fashion frenzy commence.
Printed hoodie, £70 and tracksuit bottoms, £50
Zip-up printed top, £70
Printed tracksuit bottoms, £50
All items Topshop x Adidas Originals
Also head to the Topshop website where you can catch an interview with the creative directors heading both companies – Josefine Aberg for Adidas Originals and Kate Phelan for Topshop.
Topshop x Adidas Originals hits stores on March 20th. http://www.topshop.com/en/tsuk/category/topshop-x-adidas-originals-collection-2774327/home?geoip=noredirect