Topshop x Adidas Originals

With Chanel pairing trainers and couture gowns, Prada showcasing stripy footless sports socks on the catwalk and a printed sweatshirt being the garment-du-jour for several seasons, the proliferation of sports influences in fashion hasn’t been this big since the 90s.

 Chanel couture SS14

Chanel Couture SS14

Prada SS14 Look 22

Prada SS14 Look 25

Prada SS14

Street style blogs are exploding with high-tops, rucksacks and baseball caps and chief Twitter faces Cara Delevigne, Rita Ora and Miley Cyrus are regularly spotted in logoed attire. In fact fashion’s current obsession with the decade that redefined sportswear may well have nearly reached its summit, but not before this week’s collaboration causes a veritable shopping storm.

High street giant Topshop has teamed up with sportswear stalwart Adidas Originals to give us a 20-piece collection that blends slouchy shapes with vibrant prints. Incorporating the brand’s iconic signatures, such as the triple stripe and logo motif, Topshop has infused tracksuits, shorts and sweaters with a dose of fashion magic. In store this Thursday (March 20th) the collection is causing a buzz in style circles with the high-tops in particular attracting a flood of attention. Check out the below images from the campaign. Let the fashion frenzy commence.

Topshop X Adidas Originals shorts, £32

Shorts, £32

Topshop X Adidas Originals hoodie, £55

Hoodie, £55

Topshop X Adidas Originals logo vest £26

Vest, £26

Topshop X Adidas Originals Printed hoodie, £70; printed tracksuit bottoms, £50

Printed hoodie, £70 and tracksuit bottoms, £50

Topshop X Adidas jumpsuit, £137

Jumpsuit, £137

Still life - Topshop X Adidas Originals zip-up top, £70

Zip-up printed top, £70

Still life - Topshop X Adidas Originals Printed tracksuit bottoms £50

Printed tracksuit bottoms, £50

Still life - Topshop X Adidas Originals high tops, £80

High-tops, £80

All items Topshop x Adidas Originals

Also head to the Topshop website where you can catch an interview with the creative directors heading both companies – Josefine Aberg for Adidas Originals and Kate Phelan for Topshop.

 

Topshop x Adidas Originals hits stores on March 20th. http://www.topshop.com/en/tsuk/category/topshop-x-adidas-originals-collection-2774327/home?geoip=noredirect

David Koma new Artistic Director at Mugler

London based designer David Koma has been named as the new Artistic Director at French fashion house Mugler, a position previously held by Lady Gaga’s ex-stylist Nicola Formichetti. Koma has long been a draw at London Fashion Week and celebs such as Miley Cyrus, Jennifer Lawrence and Amy Adams have all donned his frocks for red carpet events.

David Koma portrait-small

A portrait of the man himself, David Koma

24th Annual GLAAD Media Awards

Jennifer Lawrence in one of his designs (Image: Getty)

"American Hustle" - Los Angeles Premiere - Arrivals

Amy Adams in a dress from Koma’s SS14 collection (Image: Getty)

People's Choice Awards 2012 - Arrivals

Miley Cyrus (pre tongues and Twerking) in a futuristic David Koma garment (Image: Getty)

It is a great match for the brand, with Koma’s fierce architectural designs bonding well with a French fashion house whose beloved 80s muse was the grand dame herself, Grace Jones. Definitely one for independent ladies, Thierry Mugler’s dramatic body-con designs garnered huge success in the 80s and 90s, and he famously created the iconic black dress worn by Demi Moore in Indecent Proposal. And what 30-something isn’t familiar with the brand’s blue-bottled star-shaped ‘Angel’ scent? Aah, the sweet smell of nostalgia…

Demi Moore in Mugler dress-Indecent Proposal

Demi Moore in Indecent Proposal – in the much replicated cut-out Thierry Mugler dress

Thierry_mugler_angel_woman_eau_parfum

Angel by Thierry Mugler was launched in 1992

Koma himself is also a name that has been lauded for several seasons, after first presenting at London Fashion week in 2009 and winning BFC NewGen sponsorship in 2011. Yet this new appointment should catapult the 28 year old into the fashion stratosphere. Of the post (announced on Friday 13th – clearly not unlucky for this young chap) Koma says “I am deeply honoured to take up the role of Artistic Director at Mugler. For me, Mugler is the most extraordinary fashion house with an undeniably audacious heritage.”

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All above images (and main holding image): David Koma Spring/Summer 2014

With Koma’s first Resort collection for the label due in June 2014, and the first catwalk show in Paris next September, I can’t wait to see what this exciting designer will do to re-energise the revered brand and bring it back to its former iconic status.

http://int.mugler.com/uk/en/    http://davidkoma.com/