One for the kids

If you have children, or nieces and nephews that you love to buy clothes for, then you’ll be excited to hear today’s news. One of my fave stores Uniqlo – the Japanese brand that has been bringing us staples such as merino wool jumpers in a Pantone style range of colours for several years – is launching a range of kids wear. I am a huge fan of Uniqlo, and have long extolled its virtues – their jumpers and flannel check shirts are 100% cotton and a snip at just under £20. So it’s safe to say I am very excited about today’s store launch.

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The collection includes adult favourites such as their poly filled down parkas and colourful skinny jeans being downsized for kids up to 12 years old. Jackets come with name labels sewn into the interior so you can ensure your mini-me returns home with their new duffle coat (a clever touch considering these pieces will be the envy of the playground). Many trousers also come with adjustable waistbands for ultimate comfort and reinforced seam pockets to reduce tears.

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Furthermore, next Saturday (31st Aug), three key Uniqlo stores will host a special event to celebrate. Head to Uniqlo in Bluewater, or Westfield Stratford or White City and enjoy an interactive photo experience and if you’re lucky, a free kids goody bag (available to the first 100 customers to purchase from the collection on the day). If you’re not near London, you can still get your hands on the lovely range as all items are available online. Ready, steady, shop…

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Kids wear collection launches in store today. Or shop online at http://www.uniqlo.com/uk

All images provided by Uniqlo

Magical mending

This week I was on a shoot and the lovely Assistant Editor Ellie mentioned an amazing company that (I am embarrassed to admit) I had never heard of. As a stylist I am often asked about my top fashion tips and tricks and I have to say this one rates very highly.

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The painstaking process

The company is called British Invisible Mending Service Ltd http://www.invisiblemending.co.uk. I know it’s not the sexiest title or the trendiest name, but it does explain exactly what it does ie. invisible mending. What this means is that if you have a jacket, trousers, coat or a cashmere jumper (in fact any woven or knitted garment) that has been torn, tarnished by a cigarette burn or eaten by moths this amazing company will fix it. As new! I kid you not. The pictures on the site are astounding. With nearly a century’s experience this business employs clever and highly skilled technicians who remove threads from the inside hidden seams, and hand-weave these back into the damaged garment to fill any holes or tears.

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Before

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After

It comes highly recommended by Ellie who once used it to fix a huge tear in a vintage velvet maxidress, and from looking at the website most of the fashion, TV and film industries are also huge fans. Even Sir Alan Sugar has paid a visit (or one of his assistants has on his behalf). They also offer alterations and a made-to-measure suit service in their London store, or you can send your repairs to their head office in Wales should you not live in London. The repairs aren’t cheap, but they do look fantastic and are well worth the money if you have a favourite designer piece that has been damaged. Thanks for the recommendation Ellie.

For the London store call 0207 4874292.
Opening hours: Monday to Friday 8.30 a.m. – 5.30 p.m. Saturday 10.00 a.m. – 1.00 p.m.

For Head Office contact 01443 433344

Further information at http://www.invisiblemending.co.uk

All pictures are copyrighted to British Invisible Mending Service Ltd

Another cool campaign from French Connection

Cute clothing – check. Amazing photographer – check. Great concept – check, check, check. Iconic British clothing brand French Connection has pulled out all the stops with their latest Autumn/Winter 2013 campaign. Shot by the infamous Rankin (a dab hand at injecting an element of cool into a shoot) and featuring a novel ‘Sketch to Store’ concept, the ads look set to garner similar levels of press as the notorious ‘FCUK me’ campaign. Produced by Rankin’s new creative content agency The Full Service, the ads feature near naked models with garments sketched on top, alongside corresponding images in the actual clothing.

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Rankin commented: I’ve always admired the brand for striving to push boundaries, and for their fearless approach to captivating campaign concepts. I hope the ‘From Sketch to Store’ execution by The Full Service continues their history of stand-out campaigns.”

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Indeed French Connection have a history of innovative marketing campaigns – from the recent ‘I am Woman; I am Man’ to the divisive 1990s play on the FCUK lettering.  There is a strong emphasis on humour in their advertising and they have often earned praise from the press and claimed awards for their marketing.  Aside from being clever and striking, I also have a particular interest in this brand as I featured them as a case study in my university dissertation.  Cheeky, stylish and modern – this new campaign is French Connection to a tee.

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Head to www.frenchconnection.com for new AW13 pieces, or to pick up a bargain in their final week of sale (up to 70% off garments).

Cara bags Mulberry campaign

British brand Mulberry has just unveiled its a/w 2013 campaign, fronted by the face to feature this season, model Cara Delevingne. A hit both on & off the catwalks, Cara is renowned for her Instagram gurning, beanie hats, inimitable style & partying with bezzies Rita Ora & Rihanna.

Shot by the supremely talented Mulberry favourite Tim Walker – purveyor of abstract magical scenes – the campaign features Cara in an Oxfordshire manor surrounded by nocturnal owls. British, beautiful and quirky, with a delicious dark side, this is a perfect pairing for Mulberry. Surely a namesake bag is on the horizon…

http://www.mulberry.com/#/thisseason/campaign/

Private styling session

Last week I did my first private personal styling session. Despite working for many years as a professional stylist for TV & editorial, I have never offered this service before.

My first client was the lovely Susy, a self-confessed shopaholic who felt she never looked polished or put together. After a quick wardrobe edit I realised the problem lay with her lack of accessories & her love of simple easy-to-wear dresses. The brief was outfits for work & play, with the ideal being office-to-evening looks in bold colours. After a busy 6 hours of shopping, Susy came away with numerous separates that could all be interspersed – the ultimate capsule wardrobe. I even tempted her into several prints (something that didn’t feature heavily in her existing wardrobe), which worked brilliantly with all the bold blouses & silk tees we picked up. Above are only a couple of the outfits – there were over 10 in total. I think you’ll agree she looks fab.

If you are interested in a wardrobe edit & personal styling session, please contact me for prices. Details can be found in the About Me page.