One for the kids

If you have children, or nieces and nephews that you love to buy clothes for, then you’ll be excited to hear today’s news. One of my fave stores Uniqlo – the Japanese brand that has been bringing us staples such as merino wool jumpers in a Pantone style range of colours for several years – is launching a range of kids wear. I am a huge fan of Uniqlo, and have long extolled its virtues – their jumpers and flannel check shirts are 100% cotton and a snip at just under £20. So it’s safe to say I am very excited about today’s store launch.

The collection includes adult favourites such as their poly filled down parkas and colourful skinny jeans being downsized for kids up to 12 years old. Jackets come with name labels sewn into the interior so you can ensure your mini-me returns home with their new duffle coat (a clever touch considering these pieces will be the envy of the playground). Many trousers also come with adjustable waistbands for ultimate comfort and reinforced seam pockets to reduce tears.

Furthermore, next Saturday (31st Aug), three key Uniqlo stores will host a special event to celebrate. Head to Uniqlo in Bluewater, or Westfield Stratford or White City and enjoy an interactive photo experience and if you’re lucky, a free kids goody bag (available to the first 100 customers to purchase from the collection on the day). If you’re not near London, you can still get your hands on the lovely range as all items are available online. Ready, steady, shop…