From floral to tribal and abstract to geometric, colourful prints have been making a strong summer statement for several seasons and the trend shows no sign of abating. For SS14 Alexander McQueen, Celine and Mary Kantrantzou all championed the trophy print, with many opting for the matchy-matchy approach of head-to-toe pattern.
Alexander McQueen SS14
Mary Kantrantzou SS14
All above images: http://www.style.com
This is all music to my fashion ears as I have long had a predilection for bold prints (much to the dismay of previous boyfriends I might add). So I was delighted when I was recently introduced to British label Ruby Rocks. Stepping into their showroom is like walking into a vibrant fashion jungle with rails of garments featuring tropical florals, bold peacock feather prints and geometric Aztec patterns. Set up in 2006, the label has been five times nominated by fashion insider Drapers for their Young Fashion Brand of the Year award.
Head designer Izzy regularly flies to Bali to design all their unique prints and create their fabrics. Cute jumpsuits and Hawaiian print shirtdresses will satisfy vintage fans, whilst those who prefer trainers to pin curls will love their crop tops, bombers and printed trousers -which all tap into the hugely popular sports-luxe trend.
All above pieces from Ruby Rocks current collection
Price points are very accessible with jackets and sweaters retailing at under £40 and jumpsuits and maxi-dresses coming in at £55. With the May bank holiday on our doorstep and vacation season fast approaching these pieces will inject some summer vibrancy into your wardrobe whatever the weather.
Ruby Rocks showroom can be found at: 59 Great Portland St, London, W1W 7LJ. T: 020 7436 1817. www.rubyrocks.com Also available at www.debenhams.com, www.stylistpick.com and www.surfdome.com as well as independent stockists.