Label watch: Ruby Rocks

From floral to tribal and abstract to geometric, colourful prints have been making a strong summer statement for several seasons and the trend shows no sign of abating. For SS14 Alexander McQueen, Celine and Mary Kantrantzou all championed the trophy print, with many opting for the matchy-matchy approach of head-to-toe pattern.

Alexander McQueen SS14-Look 21

Alexander McQueen SS14 

Celine SS14 Look 7

Celine SS14

Mary Katrantzou SS14 Look 19

Mary Katrantzou SS14 Look 11

Mary Kantrantzou SS14

Valentino SS14 Look 12

Valentino SS14

All above images: http://www.style.com

This is all music to my fashion ears as I have long had a predilection for bold prints (much to the dismay of previous boyfriends I might add). So I was delighted when I was recently introduced to British label Ruby Rocks. Stepping into their showroom is like walking into a vibrant fashion jungle with rails of garments featuring tropical florals, bold peacock feather prints and geometric Aztec patterns. Set up in 2006, the label has been five times nominated by fashion insider Drapers for their Young Fashion Brand of the Year award.

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Head designer Izzy regularly flies to Bali to design all their unique prints and create their fabrics. Cute jumpsuits and Hawaiian print shirtdresses will satisfy vintage fans, whilst those who prefer trainers to pin curls will love their crop tops, bombers and printed trousers -which all tap into the hugely popular sports-luxe trend.

 RR940 LEXI 80'S SHIRT DRESS TROPICAL DAZE BLUE GREEN

RR729 JUNGLE JUMPSUIT AMAZON GREEN   copy

RR844 LUSH BOMBER EASTERN PEACOCK BUBBLEGUM copy

RR873 RUBY CREW EASTERN PEACOCK ELECTRIC BLUE  copy

RR912 KIMONO JACKET MINI TIMOR IKAT HOT PINK (2)

RR865 GO TO DRESS MINI TIMOR IKAT JADE

All above pieces from Ruby Rocks current collection

Price points are very accessible with jackets and sweaters retailing at under £40 and jumpsuits and maxi-dresses coming in at £55. With the May bank holiday on our doorstep and vacation season fast approaching these pieces will inject some summer vibrancy into your wardrobe whatever the weather.

Ruby Rocks showroom can be found at: 59 Great Portland St, London, W1W 7LJ. T: 020 7436 1817. www.rubyrocks.com Also available at www.debenhams.com, www.stylistpick.com and www.surfdome.com as well as independent stockists.

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