J. Crew lands in London

It seems this November is the month for exciting launches.  As seen on last Friday’s post, the hotly anticipated Isabel Marant for H&M collection arrives in two weeks, and in 8 days time (and counting) fashionista favourite J. Crew opens in the UK.  That’s right, the US brand beloved by Michelle Obama and led by style icon and creative director Jenna Lyons, is opening three London stores on November 8th.   The launch has already generated acres of column inches, with press features going back as far as 6 months.  That is quite some build up!  The December issue of British Vogue – which landed on my doorstep this morning – has a 30 page supplement (see above), which will only add fuel to the well stoked J. Crew fire.

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Model images from the AW13 collection show the label’s bold use of colour and print

The brand is a firm fashion favourite. For years British stylists have picked up their iconic prints and bold tailored pieces when in New York for fashion week.  Now, UK based folk can also access the supremely stylish label.  J. Crew is known for mixing geek with chic, balancing masculine cuts with feminine prints and is the master of juxtaposed layering.  A crisp white shirt under a grey marl sweater, teamed with a printed pant, bold statement necklace and a flat polished brogue is THE J. Crew look and one championed by Jenna herself.  Effortless and chic with just the right nod to seasonal trends, this is the style that fashion folk emulate.

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President and Creative Director Jenna Lyons addresses St Martins students in the J. Crew Winter 2013 lookbook

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A classic J. Crew look (sweater, printed pants, statement necklace and flats) as seen in the Winter 2013 lookbook

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Masculine Italian leather loafers are given a feminine metallic edge

The price points place the brand at the upper end of the high-street, with jumpers starting at £100 and key statement pieces costing up to several hundred pounds.  This puts them on a par, or even slightly above labels such as Whistles, Reiss and Hobbs, so not one for bargain basement Primark lovers. However, the quality is high, the pieces are divine and the whole aesthetic is unique, distinctive and oozes effortless style.  I can’t wait to add this brand to my wardrobe.

Main holding image: Cover of J. Crew Winter 2013 Issue supplement, which came with this month’s British Vogue

J. Crew stores open on November 8th. For more information go to www.jcrew.com

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