I don’t often go in for designer/high-street collaborations as I find them a little disappointing, but this time I am so excited I may even consider joining the inevitable dawn queues next month. I am of course talking about the hotly anticipated Isabel Marant for H&M collection, which hits stores on November 14th. Last night the crowds gathered at the disco-themed launch party in Paris and, as to be expected from fashionistas’ favourite Marant, the glamorous event was suitably star studded, with Audrey Tatou, January Jones, Bond girl Olga Kurylenko and Freida Pinto all in attendance.
Audrey Tatou attends the Paris launch party
Freida Pinto arrives in head-to-toe Isabel Marant for H&M
The event was peppered with discoballs and burger vans creating a street party vibe (All above images: Popsugar Fashion and vogue.co.uk)
The accompanying campaign is also a roll call of fashions finest, featuring famous faces Alek Wek, Daria Werbowy, Lou Doillon, Devon Aoki and Milla Jovovich.
Isabel Marant for H&M – jacket £199.99, trousers, £69.99, t-shirt £24.99, mid-heel pumps £99.99
Isabel Marant for H&M featuring Alek Wek in wool cardigan £79.99, leather trousers, £179.99, top £59.99, boots £149.99
Isabel Marant for H&M featuring Milla Jovovich in dress £69.99 and boots £149.99
Isabel Marant for H&M featuring Lou Doillon in trousers £59.99, peasant blouse £59.99, boots £149.99
So to the collection itself, which incorporates Marant’s ethnic-meets-rock-chick design ethos and features her now infamous classics – cropped jackets, oversized knits, printed chiffon pieces and skinny leather trousers. Marant is a designer who understands what women want and is renowned for creating a look that is chic and on-trend, yet with an insouciant Parisian bohemian edge. She is the lady that put wedge trainers on the fashion map, who wowed with fringed knee-high boots and who ensured that a flippy skater skirt teamed with an embellished boho jacket is the cool girl’s ultimate go-to look.
The collection is a flood of must-have hits. The embellished textured jacket is a clear winner, as are the cropped leather biker pants in rich burgundy and the silk peasant blouse; the fabulous oversized chunky-knit cardigan and the cute little printed skater skirt. Tassled scarves, studded courts and a fringed boot complete the collection. It may sound like I’m gushing, but there isn’t a piece in there that I wouldn’t want to own.
From top: Fluffy wool cardigan, £79.99; embroidered jacket, £199.99; mid-heel pumps, £99.99; fringed boots, £149.99; scarf, £24.99; sequinned trousers, £149.99; silk skirt, £39.99; silk trousers, £59.99; wool cardigan, £79.99; sweatshirt, £34.99 – all Isabel Marant for H&M
For those, like me, who would love to infuse their wardrobe with Marant’s popular vision of chic, but are sadly hampered by the higher price tags of the main collection, put the date in your diary and sharpen your elbows. This is going to be one hell of a fashion fracas.
Isabel Marant For H&M hits shelves on November 14th. Available in selected stores and online at www.hm.com