Today’s post is for those that love to bag a bargain, as last night saw the launch of a brand new TK Maxx store right in the centre of Covent Garden.  Store openings are usually quite a dry affair, but this was one hell of a party.  Attended by Eliza Doolittle, Westlife’s Kian Egan and Peaches Geldof, who, judging by her bulging shopping bag is a fan of their designer goods at discount prices. Eliza even took a turn on the decks playing her favourite tunes as shoppers partied in the aisles.

 

Eliza Doolittle takes to the decks in an unusual micro mini and padded gilet combo

Westlife’s Kian Egan with his wife and former Hollyoaks star, Jodi Albert

A selection of beverages and chic canapés ensured that guests were well looked after, whilst the circular, central bar saw waiters entertaining the crowds with their cocktail-making skills. Whilst there, I also had a browse and loved how organised, colour co-ordinated and beautiful the store looked (check out the purses on display below).

 

In-store – purses are sorted by colour

Based on Long Acre, and flanked by brands such as Reiss and Gap, the new 3-floor store houses mens and womenswear, and a whole ground floor dedicated to accessories.  The fifth TKMaxx to open in London’s Zones 1 & 2, this is the one that will appeal most to central London shoppers due to the prime location in tourist hub Covent Garden.  The store opens to the public today, so why not pop in and pick up a bargain in your lunch hour or peruse the aisles before attending a West End show.  Good labels at prices you’ll love… who can argue with that?

TK Maxx, 15-17 Long Acre, Covent Garden, London, WC2E 9LH www.tkmaxx.com