Tag: Press Day

Every so often in the monthly round up of press days you stumble upon a presentation that is so beautiful it warrants it’s own blog. Last week, that was Marks & Spencer’s stunning SS14 offerings, and this week the title goes to Oasis, who yesterday wowed the fashion crowd with a beautifully styled set and some gorgeous girly garments.

Described by PR Manager Lindsay Butcher as ‘Stepford housewives meets Edward Scissorhands’, the make-belief world of ‘Matchy-Patchy Mews’ is based on the opening scene of the 90s cult classic – the part where the camera pans down an American avenue of neatly kept lawns and identikit houses.  Yet behind the perfect facade there is a strange murmur of unease and a world of contradiction. I am pleased to report that Oasis’s fashion boulevard was far less sinister, yet equally intriguing (despite the unusual human-sized bright pink bunny rabbits).

The Spring Summer 2014 press day showed brocade dresses hanging on washing lines, trowels and plant pots filled with statement jewels and sunglasses, and dummies dressed in pastel 50s inspired looks pushing boldly painted pink shopping trollies.

So onto the clothes… prints featured heavily whether they be ditsy florals, bold botanical clashing prints or snakeskin jacquards.  Denim was found in the form of a cute sundress and A-line skirt, and crop tops, structured leather and the aforementioned pastel tailoring was also showcased.

Quirky floral print birdhouses and sheds peppered the set – so adorable!

Rather than matchy-matchy, Oasis are championing the ‘matchy-patchy’ trend for next season (as seen above)

Fuchsia and scarlet – one of my all-time favourite colour combinations.

If only I could look this chic whilst mowing the lawn…

As an added treat there was also the gorgeous pop-up cafe, which was serving tea and coffee along with some fantastic ladybird macaroons, plant pots of humous and veg sticks and jam jars of superfood salad.

With such a gorgeous presentation, who wouldn’t want to live on Matchy Patchy Mews?  Come next Spring, I know where I’ll be heading.

The above images were all taken at yesterday’s Oasis SS14 press day.  Items will be in store from February 2014.  To view the current AW13 collection, including the fabulous Loved by Mollie edit, head to http://www.oasis-stores.co.uk.