Ah David Beckham! How do I love thee? Let me count the ways… Yesterday saw the announcement of the new David Beckham Bodywear at H&M advert, which brightened up my dull January afternoon no end.

This year’s TV campaign sees David sharing his toned torso with the world as he jumps across the rooftops of East London’s Truman Brewery, having been locked out a photoshoot in only his undies (as you do – thanks to H&M).  What’s more David insisted on doing all the stunts himself including zip wiring across buildings and jumping over walls barefoot.  Filmed by acclaimed director Nicolas Winding Refn – he of Drive and Only God Forgives fame (which both feature another undeniable hottie Ryan Gosling) – the new advert will premiere at the US Super Bowl on 2nd February 2014. In an added twist there have been two alternative versions filmed, titled #Covered and #Uncovered, and from 27th January the public can head to hm.com to vote on which ending they would prefer to see.

Although the full adverts are yet to be shown, H&M have released this teaser video and I think the titles are self-explanatory.  So which would you prefer – to see Beckham covered or uncovered? Hmm…

All images – David Beckham Bodywear at H&M. The new collection will be available in-store and online from 30th January 2014 http://www.hm.com