Becks’ pecs make headlines

Ah David Beckham! How do I love thee? Let me count the ways… Yesterday saw the announcement of the new David Beckham Bodywear at H&M advert, which brightened up my dull January afternoon no end.

David Beckham for H&M 2

This year’s TV campaign sees David sharing his toned torso with the world as he jumps across the rooftops of East London’s Truman Brewery, having been locked out a photoshoot in only his undies (as you do – thanks to H&M).  What’s more David insisted on doing all the stunts himself including zip wiring across buildings and jumping over walls barefoot.  Filmed by acclaimed director Nicolas Winding Refn – he of Drive and Only God Forgives fame (which both feature another undeniable hottie Ryan Gosling) – the new advert will premiere at the US Super Bowl on 2nd February 2014. In an added twist there have been two alternative versions filmed, titled #Covered and #Uncovered, and from 27th January the public can head to hm.com to vote on which ending they would prefer to see.

David Beckham for H&M 3

Although the full adverts are yet to be shown, H&M have released this teaser video and I think the titles are self-explanatory.  So which would you prefer – to see Beckham covered or uncovered? Hmm…

All images – David Beckham Bodywear at H&M. The new collection will be available in-store and online from 30th January 2014 http://www.hm.com 

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