Gogo crazy

I have recently been introduced to a jewellery brand that I had never heard of (I know, call me a stylist huh?). I love it so much that I have decided to share. The brand is called Gogo Philip and markets itself as a vintage bijoux jewellery label, but I think the tagline ‘sophisticated pieces with a street edge’ would also sum it up nicely. Produced by Georgi Philip Pecenikov in his parents’ factory in Milan (jewellery making is clearly in the genes) the brand is beloved by fashion favourites Rihanna, Jessie J and Rita Ora, and has been featured in Vogue, Elle, I-D and many more.

Stylitz - Jessie J in Gogo Philip earrings + the Queen

Jessie J meets the Queen in Gogo Philip earrings – if it’s good enough for royalty…

Stylitz - Jessie J in Gogo Philip 3

Oh my! Another Jessie J shot featuring a Gogo Philip necklace

Stylitz - Rita Ora in F13 Gogo Philip classic chain

Rita Ora rocks the same necklace on stage

After producing pieces for American Apparel for several years, Georgi was spurred to launch his own label in 2008 and has since been stocked in Topshop Oxford Street as well as ASOS.com, Yoox and Selfridges. Last month he opened his first stand-alone store in East London’s Cheshire Street and this month he has revamped his online venture, adding new collections and sprucing up the design – great for those who prefer to shop from the comfort of their sofa.

Stylitz - f13-gogo-philip-classic-chain

Gold-plated F13 classic chain necklace, £17, Gogo Philip

What drew me in most (aside from the gorgeous designs) was the affordable prices. Gold plated chunky choker necklaces start at £17 and would look amazing worn with a minimalist 90s-inspired white shift dress. Or opt for the unique clean lines of the leather insert gold-plated earrings, as seen below.

Stylitz - Gogo Philip black leather detail earrings

Gold-plated leather insert earrings, £29, Gogo Philip

Stylitz - Gogo Philip black leather classic chain

Gold-plated black leather classic chain necklace, £50, Gogo Philip

Some pieces admittedly cost more – up to £120 for this stunning lock necklace – but the quality and design give the illusion of a far higher price tag.

Stylitz - Gogo Philip handbag-lock-necklace-f12

Gold-plated handbag lock F12 necklace, £120, Gogo Philip

Add a choker to a crisp white shirt and tailored trousers, don a necklace with your favourite LBD, or make like Rihanna and Leigh-Anne from Little Mix and pile it on with your sportswear. Either way this is a one-stop-shop to statement accessorizing. Now, aren’t you pleased I shared?

Stylitz - Rihanna in Gogo Philip F13 classic chain 2

Rihanna blings up her sportswear with a Gogo Philip necklace

 Stylitz - Leigh Ann of Little Mix in Gogo Philip

Little Mix’s Leigh-Anne piles on the Gogo Philip chains

For the store head to Gogo Philip, 68 Cheshire St, London, E2 6EH. T: 020 7613 2198. Or shop online at http://www.gogophilip.com

Main holding image: Rihanna wearing Gogo Philip jewellery for GQ magazine