This week saw the launch of Oasis’ first ever celebrity partnership, with The Saturdays bombshell Mollie King fronting an edited collection of her favourite pieces for AW13. Entitled ‘Loved by Mollie’, the 45-piece selection includes leather pencil skirts, oversized pastel coats and a sprinkling of printed pieces.
Mollie, a long-time fan of Oasis, has been chosen for her ‘gorgeous girl-next-door looks and style know-how’ and takes on a stylist/model role for the high-street brand. A favourite of fashion mag best-dressed pages and a regular on the catwalk FROW, the gorgeous blonde is a natural fit for Oasis’ chic feminine style. Make like Mollie did at the launch and pair a plum leather skirt with a printed sweater in the same hue. Or go top-to-toe print with a floral jacquard top and skirt (this season matching is the new clashing).
Mollie King arriving at the launch party in ‘Loved by Mollie’ for Oasis (very Burberry AW13)
Animal print jumper, £42, Loved by Mollie for Oasis
Plum leather skirt, £85, Loved by Mollie for Oasis
Floral jacquard top, £45, Loved by Mollie for Oasis
Floral jacquard skirt, £48, Loved by Mollie for Oasis
Pastel wool coat, £110, Loved by Mollie for Oasis
This wasn’t the only announcement of the evening, as it was revealed that Mollie has been snapped up by top model agency Next – which also represents style icons Rita Ora, Alexa Chung and Lana del Rey. Sarah Leon, head of Next Models, says of their new signing ‘you can just tell when somebody, like Rita Ora and Mollie, has that super star quality’. With great taste and a clear passion for clothing, expect plenty more fashionable pairings from Mollie in the future.
The Loved by Mollie King collection ranges from £28-£350 and is available in 17 flagship stores and online at www.oasis-stores.com