So looks like H&M have gone and done it again. Last night saw the launch of yet another cracking collaboration, this time between the high street giant and the uber-cool US designer Alexander Wang. Not only is Wang a firm favourite with the fashion crowd, his blend of street-meets-catwalk has the hottest faces in music and film clamoring for his designs.
The collection debuted at a spectacular event in New York, opening with free runners putting on an energetic parkour performance around the urban boxy set.
Free runners wow with a parkour performance
This was followed by a catwalk show, where an army of black and grey clad models wearing helmets and carrying boxing gloves and basketballs enforced the sports-luxe theme. On conclusion, Wang appeared to take his bow amidst a shower of cannon-launched glitter. Just your average Thursday night then. After the models took their final turn it was on to round three – some 90s inspired music with hip-hop artist Sharaya J opening for a set of classics by Missy Elliot. Get Ya Freak On indeed!
Images from yesterday’s Alexander Wang x H&M catwalk show
Adding a touch of A-list glamour to the front row were the likes of Mary J. Blige, Jessica Chastain, Kate Mara and Dakota Fanning, who all came dressed in garments from the new collection.
Front row: Kate Mara and Mary J. Blige
Karlie Kloss stocks up on her faves from the range
Jessica Chastain works a white striped number
Dakota Fanning, Eddie Redmayne and Kate Mara enjoying the show
Due online and in-store worldwide on 6th November 2014, this sporty collection will certainly cause the round-the-block queues that have become the norm for H&M’s amazing designer collaborations. If you do manage to get inside, I say opt for the bodycon dress, grey striped leggings or the ‘Wang’ emblazoned sweatshirt. Whether you’re planning to wear these in the street or to the gym, they’re bound to create an envy inducing outfit. And an Instagram sure fire hit.
Alexander Wang x H&M lookbook
The Alexander Wang x H&M collection launches worldwide on 6th November 2014, in-store and online at http://www.hm.com Images courtesy of H&M