July 2013 – Page 3

Ah! Hugo by Hugo Boss. If, like me, you have fond memories of the ever-popular fruity fragrance you may be interested in finding out more about the brand behind the bottle. Today sees the retail reveal of the Hugo 20th Anniversary Collection, featuring 20 key pieces with a striking red, black and white palette.

The collection has been unveiled to coincide with the anniversary of the Hugo line, launched in 1993 as a range with a more unconventional, experimental edge. With clean lines and minimal detailing, this understated collection includes patent ankle boots, a scarlet two-piece suit and a graphic monochrome blouse. Stunningly simple and easy to wear this is the ultimate capsule wardrobe. I’ll take one of each please.

In store today at http://www.store-uk.hugoboss.com and http://www.selfridges.com

NB. Furthermore, to coincide with this year’s anniversary, on 31st July London’s Saatchi Gallery will be hosting an exhibition entitled Hugo: Red Never Follows. Featuring the work of 20 urban creatives, the exhibition will comprise of video installations, murals and light features all inspired by the spirit of Hugo. The perfect avenue to champion your new graphic garments.

Hugo: Red Never Follows will open to the public for free from 31st July until 1st September.

Exciting news alert! High street brand River Island will be utilising the skills of fashion pack favourite Eudon Choi for its latest Design Forum collaboration. Launching in September 2013, the 16 piece collection will include leathers, streamlined garments and biker influences, and is inspired by a 90s Peter Linderberg shoot with original supers Naomi, Cindy and Claudia.

I attended the Eudon Choi AW13 catwalk show in Feb & adored the Russian folk references, buttersoft wide leather pants and fab colour combinations. Accompanied by a string quartet – which included a kooky triangular balalaika – the feel was quirky, serene & romantic. With fans including Jessie J, Rita Ora and Ellie Goulding, as well as almost every fashion editor of note, Choi is well on his way to success. & if he brings his meticulous tailoring and attention to detail to the high street favourite then we’re all in for a treat.