Eudon Choi for River Island

Exciting news alert! High street brand River Island will be utilising the skills of fashion pack favourite Eudon Choi for its latest Design Forum collaboration. Launching in September 2013, the 16 piece collection will include leathers, streamlined garments and biker influences, and is inspired by a 90s Peter Linderberg shoot with original supers Naomi, Cindy and Claudia.

I attended the Eudon Choi AW13 catwalk show in Feb & adored the Russian folk references, buttersoft wide leather pants and fab colour combinations. Accompanied by a string quartet – which included a kooky triangular balalaika – the feel was quirky, serene & romantic. With fans including Jessie J, Rita Ora and Ellie Goulding, as well as almost every fashion editor of note, Choi is well on his way to success. & if he brings his meticulous tailoring and attention to detail to the high street favourite then we’re all in for a treat.

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